Tour de Broward is a fundraising event that centers around fitness and fun for the whole family. The event features 100K and 50K cycling challenges, a 5K timed run, and a 3K family walk. During the pandemic, I successfully designed the event materials to pivot to a virtual format and art-directed the promotional video. The event culminated with a festive drive-thru experience where participants could conveniently collect their event swag.