Challenge: During the pandemic, the annual Tour de Broward fundraising event needed to pivot from an in-person experience to a safe, engaging virtual format while maintaining excitement and participation.

Approach: I redesigned all event materials for virtual engagement and art-directed a promotional video to inspire participants. The experience was reimagined to culminate in a festive drive-thru swag pickup, keeping the community feel alive.

Deliverables: Video, Social Media, Ad, Poster, Web Banners, Emails, Billboard, Flyers, Finisher's Medal, T-Shirt

Result: The event successfully engaged the community in a virtual experience that boosted visibility and participation, ultimately raising over $375,000 and attracting more than 1,000 participants.