Challenge: Generate excitement and community awareness around Memorial’s $125M investment in a new, freestanding Cancer Institute — positioning it as a transformative advancement in regional cancer care.

Approach: Develop a multi-channel launch campaign that builds anticipation before opening and sustained momentum afterward. Messaging emphasized innovation, advanced technology, and expanded access to care, while reinforcing Memorial’s leadership in cancer treatment.

Deliverables: Social Media, Ad, Flyers, Direct Mail, Web Banners, Email Invitation, Billboard, Poster

Result: The campaign successfully heightened community and employee engagement, reinforced Memorial’s reputation as a leading cancer care provider, and contributed to strong attendance and participation during the grand opening ceremonies.