Challenge: Memorial Healthcare System wanted to increase awareness, sign-ups, and attendance for Live, Learn, Life, a monthly lecture series covering a range of health topics, while maintaining a consistent and professional brand presence across multiple channels.

Approach: I developed a unified communications package with templated materials that could be adapted each month. The design focused on clear, branded visuals that would stand out in print, online, and social media, making the series approachable and engaging for the community.

Deliverables: Ad, Flyer, Social Media, Email

Result: The campaign improved visibility and engagement for the lecture series, simplifying the promotion process for staff while attracting a larger, more consistent audience each month.