Challenge: Educate employees and the public on COVID-19 vaccine safety and benefits to overcome hesitancy.

Approach: I developed a multi-channel campaign that combined authentic storytelling, visuals, and educational materials. This included a comprehensive photoshoot featuring Memorial employees across all locations, capturing approachable and uplifting imagery to build trust and confidence. I also collaborated with leadership to craft talking points and a manager-facing PowerPoint, ensuring staff had accurate, accessible information to share with their teams.

Deliverables: Social Media, Posters, Flyers, Retractable Banner, Billboard, Tent Cards, Screensavers, Button, Cafeteria Tray Liners, Powerpoint Presentation

​Result: The campaign provided clear, consistent messaging that empowered employees and the public to make informed decisions about vaccination. Between January and June 2021, this educational push helped encourage 1,006,762 people in Broward County to get vaccinated, achieving the second-highest vaccine rate in the state and reinforcing community confidence in the vaccination effort.